For you as Head of Marketing
I design campaign pages and assets, combining creativity, brand alignment, and a passion for driving measurable results.
I am a brand designer who went from fast-paced B2C agency work to building B2B SaaS brands.
Selected work
Lead Digital Designer at Conference Manager · In-house SaaS B2B · Copenhagen + Munich · Feb 2025 – now
- Lead MachineAdapting our brand for the German market and building a lead-generating machine with Claude. I’m building the design system behind it, on site in Munich with the sales team.View case
- Product as BrandingBranding a product hand in hand with our product designers, then carrying it across the whole organisation, because a product brand is never only a marketing project.Get access
- Employer BrandingA new employer brand platform and recruitment experience, made with HR: video and photo direction, brand design and the career site.View case
Previous work
Graphic Designer & Project Lead at MediaK · Agency B2C · Copenhagen · May 2022 – Jan 2025
How I fit into the team
How I work
Function first. Then the magic.
I document every iteration, from first idea to final decision. Approval today, clarity tomorrow, and a design base that lasts.
- 01
Ground it
Low-fidelity design, grounded in first thoughts and research.
- 02
Loop it
Feedback loops with copywriters, developers and everyone else who shapes the work.
- 03
Systemise it
A design system when it’s needed, from tokens to components. Where AI saves time, it joins the workflow: the Lead Machine is being built with Claude.
- 04 · My favourite part
The magic
Beautiful visuals. Thoughtful animation. The moment it all comes alive.
I came to design for the aesthetics and stayed for what it does: turning complex information into something people actually understand.
About
Craft, curiosity and a passport.
Eight stops so far. Click a city to follow the route.Eight stops so far. Tap a city to follow the route.
Big thoughts need a creative outlet.
I studied philosophy at Aalborg University (2013–2015) and loved thinking about big topics. But I needed to create, and I wanted an education I could travel with. Multimedia design (2016–2018) sparked something and kickstarted my journey through marketing. My first job was as a paid specialist at CompanYoung.
Graphic design is an art.
Three weeks of exchange with American students from California State University, Fullerton. My first real introduction to the amazing art of graphic design.
Design has to drive growth.
I started full time as Growth Hacker at Uniqkey. In 2019 I went back to study Web Development and kept working there as a student. The education also took me on a semester abroad.
Every culture works differently.
Studying in one of the big design cities was an eye-opener. Working with Dutch students taught me that work mentality differs across cultures. I also fell completely in love with UI design and decided to focus on it from then on.
Some chapters are just hard.
An internship as UX/UI designer during Covid. I moved to a new city, but was completely cut off from social life in the cold and dark months of the year.
Structure is my superpower.
I finished my bachelor in 2021 and started at MediaK, where I learned to work in an agency. I made all kinds of content, with design still my favourite. So I moved into graphic design and became a project lead, because I am highly structured and organised.
Branding, that’s my thing.
I moved to B2B work in SaaS as Lead Designer and started focusing on brand design, which I have always loved. Some designers love typography, others love illustration. I love branding, because it is so powerful.
Build it so it works without me.
Working closely with the German sales team as a design engineer to build a lead machine, so they can make content that stays on brand without me next year.
Kind words
Read the full recommendations on LinkedIn ↗“I really like the days when I work with Josephine! She is a rare combination of good vibes and diligence, so the job gets done, but you also have a nice time along the way.”
“She has been a fantastic partner. Working with her genuinely feels like being a team working toward a shared goal. She listens and makes sure she understands, even in conversations about her own area of expertise.”
“She has a way of raising the bar for the whole team. She asks the important questions along the way, encourages everyone to go the extra mile, and keeps the collaboration positive and easy.”
“Thanks, Jose, for always being there on the marketing side with great design ideas and amazing drive.”
“Her collaborative approach and innovative ideas strengthen our work, and she shows strong responsibility in all tasks.”
“Josephine is structured, solution-oriented and conscientious. At MediaK she worked across a wide range of graphic tasks, project management and clients.”
“She is very easy to work with, with a structured mindset that allows her to focus on her project without losing track of any details.”
Contact
Let’s work together
I take on freelance and remote projects. If you have one in mind, get in touch.
